A business lesson from Mafia mobsters-跟黑手党学两招

2010年9月3日 1 条评论

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An Italian prosecutor has revealed that the Mafia has been sending information to its jailed bosses through a television football show. The show runs fans’ text messages along the bottom of the screen. Unknown to its producers, mobsters used this facility to send coded messages to their associates serving maximum-security sentences.

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The prosecutor remarked on how ordinary the messages seemed. One read, simply: “Everything’s OK, Paulo.” If they were not to attract suspicion, they could not be anything else. But the apparently banal secret message is desperately difficult to get right, as an intriguing book by Diego Gambetta, an Oxford University sociology professor, makes plain.

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There are many dangers: that the recipient of the message might misunderstand it, or that others, such as the police, might understand it all too well. And whereas a failure of communication in the business world can result in a loss of a contract, for criminals, sending the wrong message could mean years in prison, or worse.

????????????????(Codes of the Underworld: How Criminals Communicate)????????????????????????????????????????????“??????????????????????????????????????????”?
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分类: 人在旅途, 网海拾贝 标签:

Are E-Books Worth the Money

2010年9月2日 1 条评论

??????????????????????????????(Elizabeth Gilbert)?????????????(Eat, Pray, Love)???????12.99????????????(Amazon) Kindle??????——??????????????

???????? Borders?????????10???????????

If you walk out of the cinema this week with a burning desire to read Elizabeth Gilbert’s ‘Eat, Pray, Love,’ you can download it onto your Amazon Kindle electronic book reader-if you have one-for $12.99.

Then again you could just walk into your local Borders bookstore with a coupon and get the paperback for $10.

???????(Barnes & Noble)??????Nook?????????12.99??????????bn.com????????????9.36???????????????

????????????????????????????????????????????????????????????iPhone???????????iPhone???????Kindle????????????????????????????????????Kindle???

???????????????????????????????????????????????????????????????(Association of American Publisher)???????????????????8%??2009????????3%?????????????????????Barnes & Noble?????????????????????????????????????

Barnes & Noble will charge you $12.99 to read the book on its e-book reader, the Nook. But it’s only $9.36 (shipping may cost you extra) if you order the paperback at bn.com.

As a society, we have gadget-itis. No new machine that goes ping goes unsung. People stand in line for hours to purchase an iPhone barely distinguishable from the one already in their pockets. Amazon’s newest Kindles sold out within days of going on sale. (Those who bought quickly will receive theirs this week.)

E-book readers are booming. Viagra reviews Amazon says in the past few months sales of e-books have zoomed past sales of the paper ones. While e-books are still in an early stage-the Association of American Publishers says that so far this year they account for 8% of consumer books, compared to just 3% in 2009-the growth rate is dramatic. (This is one of the problems besetting Barnes & Noble, which has just announced a quarterly loss following a decline in sales of traditional books.)
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分类: 品牌故事, 韦氏观察 标签:

电子书--全新阅读体验

2010年9月2日 没有评论

???????????????????????????????????????????Marketing and Research Resources Inc.?????1200?????????????????????????????40????????????58?????????????????????2?????????????????????????????????????????Sony Corp.???????????????????????????Amazon Inc.??Kindle??????Apple Inc.??iPad??????????????????55????????????????????????

People who buy e-readers tend to spend more time than ever with their nose in a book, preliminary research shows.

A study of 1,200 e-reader owners by Marketing and Research Resources Inc. found that 40% said Buy Levaquin Online Pharmacy No Prescription Needed they now read more than they did with print books. Of those surveyed, 58% said they read about the same as before while 2% said they read less than before. And 55% of the respondents in the May study, paid for by e-reader maker Sony Corp., thought they’d use the device to read even more books in the future. The study looked at owners of three devices: Amazon.com Inc.’s Kindle, Apple Inc.’s iPad and the Sony Reader.

????????????????????????????????????????????????????????????????????National Endowment for the Arts?2007?????????????????????????????????????????????????18?24???????????

??????Forrester Research??????9?????1100???????????????????????????Association of American Publishers?????????????????????????????183??

While e-readers are still a niche product just beginning to spread beyond early adopters, these new reading experiences are a big departure from the direction U.S. reading habits have been heading. A 2007 study by the National Endowment for the Arts caused a furor when it reported Americans are spending less time reading books. About half of all Americans ages 18 to 24 read no books for pleasure, it found.

Some 11 million Americans are expected to own at least one digital reading gadget by the end of September, estimates Forrester Research. U.S. e-book sales grew 183% in the first half of this year compared with the year-earlier period, according to the Association of American Publishers.
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